Who we work with

We work best with leaders who value speed, truth, and decisiveness:

✔ CEOs and founders of mid-market companies

✔ PE operators needing an external commercial view

✔ B2B companies with pricing, segment, or GTM confusion

✔ Organizations ready for honest commercial assessment

We avoid situations where:

  • decisions require many layers

  • optics matter more than outcomes

  • buyers want retainers

  • the CEO is not personally involved

Selectivity keeps us founder-only.

How we work

Day 0 — Inputs & Access
Small data extract + 5–10 interview candidates.

Day 1–3 — Pattern Extraction
Data → analysis → founder hypotheses.

Day 4–7 — Interviews & Testing
Hypotheses are validated or killed through direct conversations.

Day 7–10 — Recommendation
We converge on one commercial truth.

Day 10–14 — Confrontation Session
We present the truth, the trade-offs, and the consequences.

Afterwards:
No retainers.
No implementation.
If we return, it’s for a new decision, not continued work.

Before

  • Conflicting opinions

  • No clear commercial focus

  • Pricing confusion

  • Misaligned segments

  • Internal politics blocking clarity

  • “We think…” everywhere

After

  • One clear commercial priority

  • Pricing clarity

  • Ranked segment focus

  • Kill / Keep / Scale roadmap

  • CEO equipped to act immediately

  • 30-day execution plan

  • Optional check-in if needed