Founders

Apex Signal is run by two senior operators with complementary strengths and a shared intolerance for noise.

We work directly with CEOs, boards, and PE partners when decisions matter and internal clarity is insufficient.

No juniors.
No delegation.
No dilution of responsibility.

David Lindskog

Commercial architecture and decision clarity.

David Lindskog specializes in exposing hidden commercial truths — pricing distortions, structural margin leaks, and segments that survive due to consensus rather than economics.

Focus areas:

  • Pricing truth and willingness-to-pay

  • Segment viability and portfolio logic

  • Kill / keep / exit decisions

  • Translating complexity into one decisive recommendation

Known for directness, not diplomacy.

Co-Founder

Stealth Mode

Commercial strategy and execution under pressure.

Stealth brings a PE-shaped commercial instinct grounded in sales leadership and high-stakes decision environments. He excels at identifying where revenue, pricing, and incentives diverge from stated strategy.

Focus areas:

  • Commercial and GTM strategy

  • Customer and deal quality

  • Revenue risk and upside identification

  • Pressure-testing assumptions against real buying behavior

Known for precision, not theatrics.

Co-Founder

Founders’ guarantee

1. Direct truth
We will say the thing the organization cannot.

2. One decisive recommendation
Not options.
Not a deck.
A decision.

3. Zero dependency
No retainers.
No follow-on work.
We give you clarity — you act.

If we don’t believe we can deliver meaningful value, we won’t take the engagement.

Two founders. No layers. No filters.

We bring 20+ years across:

  • global consulting

  • private equity environments

  • pricing and GTM strategy

  • commercial diagnostics

We see patterns quickly.
We speak directly.
We say what the organization cannot.

We work only with:

  • CEOs

  • founders

  • owners

  • PE operating partners

We do not scale teams.

We do not sell follow-on work.

We deliver clarity — and leave.